With technology becoming more and more fluid, location based advertising is becoming more and more prominent. Geo-Fencing and IP Targeting are two methods of location based advertising that have proven to be very effective in identifying and effectively reaching your target audience. What’s the difference between these two marketing targeting strategies? Read below to learn […]
Cold calling, blind emails, and direct mail pieces are all outdated marketing strategies. In 2007, you needed to contact a prospect an average of 3.68 times. However, due to the abundance of smartphones, tablets, and spam filters, the average number of contact attempts increased to 8-12 times. IP targeting does not use any cookies in […]
When you work in marketing, you need to ensure that you’re staying current with all of the marketing strategies. Digital marketing has completely revolutionized the way advertisements reach an audience. In today’s highly saturated market place, the average consumer is flooded with roughly 5,000 advertisements a day. One of the most beneficial marketing strategies a […]
Effective and efficient marketing requires serving the right advertisement to the right potential customer at the right time. Traditional advertising strategies, such as newspaper ads or radio spots, can be effective at reaching your target audience; but generally that target audience is a small percentage of the total audience. IP targeting increases that efficiency by […]
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