Effective and efficient marketing requires serving the right advertisement to the right potential customer at the right time. Traditional advertising strategies, such as newspaper ads or radio spots, can be effective at reaching your target audience; but generally that target audience is a small percentage of the total audience.

IP targeting increases that efficiency by serving ads tailored specifically to your potential customers. Instead of casting one large net in hopes of catching a few fish, you are casting several smaller, more targeted nets to capture the right fish.

What is IP Targeting?

It is a means of laser-focused advertising by serving advertisements to your specific target audience by identifying them by their IP address from which they browse the internet.

How does it work?

When a person browses the web, they connect via an Internet Protocol (IP) address, which is specific to the physical street address from which that person is browsing. When you provide a list of street addresses for your potential customers, those street addresses can be used to pinpoint the user’s IP address.

Armed with a person’s IP address, information is then collected about the user’s browsing habits by monitoring the pages they visit when accessing the Internet. That information is then used to target that specific person with advertisements.

Benefit #1: Cost-effective
By serving ads only to people that you have identified as potential customers, you can save money. No longer are you paying to advertise to people who are not your target audience.

Benefit #2: No cookies required
Many web surfers these days turn off cookies while using the Internet. Because our IP Targeting methods do not rely on cookies like other IP Targeting platforms do, marketing efforts are not affected by users who disable cookies in their browser.

Benefit #3: Target Homes vs. Businesses
The IP address is the entry point to the Internet. By targeting a specific IP address, you can zero in on either home or business addresses to reach your desired audience.

If you’re interested in learning more and getting started with IP Targeting to help impact your business’ bottom line, contact us today to get started.